Ariane Etudes: reviews, pricing, services and alternatives (2026)

Article published by MaaSil Inc, a company in the same sector. Public information checked on 15 October 2026; sources at the end of the article.

Ariane Etudes is a market research institute that carries out its telephone surveys from Antananarivo, the capital of Madagascar, with a research team based in Paris. The company works for polling institutes and major accounts, with a self-declared speciality: hard-to-reach professional targets. This article gathers public information about the company: identity, services, pricing, organisation, reviews and questions to ask before signing. It then presents several alternatives, including MaaSil.

Ariane Etudes at a glance

Who is Ariane Etudes?

Ariane Etudes describes itself as a research institute that has been "supporting its clients for over 20 years". Its Vision page describes a two-part model: research directors and project managers in Paris, and an offshore telephone fieldwork operation in Madagascar. The company also claims to have been "the first company to offer a call centre in Madagascar in 2006", which could not be verified.

On Societe.com, it appears under the French company registration number (SIREN) 789 091 857, as a "legal entity under foreign law, not registered with the RCS", the French trade and companies register. Its activity code is 82.20Z, "call centre activities". The register shows a registration date of 26 August 2012 and a head office in Antananarivo, with no director listed and no published accounts. The legal notice states a share capital of 10,000,000 Malagasy ariary.

Several details vary depending on the source. The name is written sometimes "Ariane Etudes", sometimes "Ariane Études" or "Ariane études". The start of activity is dated 2006 on the website and on LinkedIn, whereas the French registration dates from 2012. As for the address, the register gives Tanjombato; the website gives either Andraharo (legal notice) or Andranobevava (home page). All three addresses are in Antananarivo.

The website presents its management by function: an operations director and heads of research, quality and information systems. The founders are not named.

What services does Ariane Etudes offer?

According to its Marketing research page, Ariane Etudes covers every stage of a quantitative study: methodology, sampling, questionnaire programming, fieldwork, statistical processing and analysis of open-ended answers.

Types of study

The company mentions awareness, opinion, image and satisfaction studies, advertising post-tests and new product tests, either as one-off projects or as regular trackers. The sectors listed include healthcare, telecoms, media, politics, banking and retail.

Data collection, targets and languages

The stated collection methods are CATI (computer-assisted telephone interviewing), CAWI (online questionnaire), CAMI (mobile questionnaire) and combinations of these. The Resources page mentions predictive dialling software and a real-time listening system.

Its declared speciality is hard-to-reach professional targets: elected officials, doctors, pharmacists, company directors or journalists. The company says it runs regular studies in France, the United Kingdom, Germany, Spain and Italy. The model is project-based delivery: the website does not present any dedicated-staff offer.

How much does Ariane Etudes cost?

Ariane Etudes does not publish any pricing. The website works on a quotation basis, and a directory listing not claimed by the company states "Price unknown". The billing unit, minimum commitment, trial period and set-up fees are not published.

According to the website, the service includes design, fieldwork, daily reporting and data processing. The Vision page refers to "controlled costs" thanks to the fieldwork in Madagascar, without quantifying the difference.

Where do Ariane Etudes' teams work?

Production is based in Antananarivo, where the company declares "250 field staff". The research directors and project managers work in Paris, with no published address. On LinkedIn, the company falls in the 201 to 500 employee bracket, and the same page shows 23 registered employees.

The Resources page describes about 1,500 m² of premises, 200 networked telephone interviewing stations and two redundant international links to France. Remote working is not mentioned, and the hours covered are not published.

Quality and data protection

The Quality page announces internal monitoring of 20% of calls, call-backs to 5% of respondents and real-time quota tracking. The company says it applies the standards of ESOMAR (the international association of market research professionals), SYNTEC and the CNIL, the French data protection authority. No ISO or NF certification is published. On the GDPR (the European data protection regulation), the page cites encrypted exchanges, anonymisation and "legal safeguards" for processing outside the European Union.

What do the reviews say about Ariane Etudes?

As of 15 October 2026, no verifiable customer or employee reviews were found. No rating could be consulted on Trustpilot, Google, Indeed or Glassdoor.

The References page displays logos, with no caption or testimonial. Judging by the image file names, they include research institutes (Ipsos, Ifop, BVA) and brands such as Intermarché or Orange. The page does not specify the nature of these collaborations.

An article in the trade publication En-Contact dated 18 June 2024, about the dialling rules for polling institutes, cites Ariane Études as an example of a Madagascar-based player, without criticising it.

What are the strengths of Ariane Etudes?

• A declared specialisation in hard-to-reach professionals.

• A complete offer, from questionnaire design to analysis of results.

• Published, quantified quality controls.

• An infrastructure described in detail, with 200 interviewing stations.

• Project managers in Paris and declared experience in several European countries.

What to check before choosing Ariane Etudes

1. What is the price? Ask for the price per study and per interview, with a breakdown of what is included.

2. Where is the call floor? The register and the website give three addresses: ask for the address of the production site and whether you can visit it.

3. Which entity invoices? The company is governed by foreign law: ask which entity issues the invoices and its registration number.

4. What proof for the standards cited? Ask for any proof of membership of ESOMAR or SYNTEC.

5. What guarantees for the data? The data is processed from Madagascar: ask for the contractual clauses provided.

6. Which references can be contacted? Ask for references you can reach for comparable projects.

7. What access to the fieldwork? Ask whether you can listen to calls live and obtain the recordings.

Which companies is Ariane Etudes suited to?

Ariane Etudes is aimed first and foremost at research institutes and major accounts. It may suit quantitative telephone surveys, particularly among professionals, or recurring trackers across several countries. It is less suited to a company looking for a dedicated team member integrated into its teams, or one that wants to know a price before any contact.

What are the alternatives to Ariane Etudes?

For surveys or outbound calls from Madagascar, several contact centres offer similar services.

ProContact

According to its website, ProContact describes itself as the "first general-purpose contact centre in the Indian Ocean". The company reports about 450 staff across three sites, including Antananarivo, and activity since 2001: customer service, telemarketing to professionals and back-office.

Nosycom

According to its listing on the Expat.com directory, Nosycom describes itself as a "BPO & CALL CENTER in Madagascar since 1997". It reports more than 200 people in Antananarivo, for outbound calls and data entry.

SedEx

According to its profile on the Codeur.com platform, SedEx is a contact centre based in Antananarivo. It offers prospecting, satisfaction surveys and data entry, with a displayed average hourly rate of €12.

MaaSil Inc

MaaSil, which publishes this article, offers a model different from that of a research institute: Employer of Record (EoR) style provision of consultants based in Madagascar, 100% integrated into the client's teams.

MaaSil publishes its pricing: from €55 to €100 excl. VAT (excluding taxes) per day for general profiles, or about €1,150 excl. VAT per month, and from €120 to €250 excl. VAT per day for senior developers. According to its Why us page, MaaSil has more than 100 consultants and more than 40 clients.

MaaSil suits French-speaking SMEs, startups and mid-sized companies that want to bring in dedicated staff for support, back-office or IT functions. It is less suitable for very short one-off projects, high-volume multilingual call centres and exclusively onshore needs. To compare call centres, see our guide to evaluating call centre providers.

FAQ: frequently asked questions about Ariane Etudes

Who is Ariane Etudes? Ariane Etudes is a market research institute that runs its telephone surveys from Antananarivo, in Madagascar. Its project managers work in Paris.

Is Ariane Etudes a French company? No. The French register classes it as a "legal entity under foreign law", with a head office in Antananarivo. However, it does have a French SIREN and VAT number.

What are Ariane Etudes' prices? Ariane Etudes does not publish its pricing: studies are offered on quotation. The billing unit and minimum commitment are not stated.

What do the reviews say about Ariane Etudes? As of 15 October 2026, no verifiable customer or employee reviews were found. The website displays reference logos, with no testimonials.

Is Ariane Etudes ISO or ESOMAR certified? No certification is published. Ariane Etudes says it applies the standards of ESOMAR, SYNTEC and the CNIL.

What are the alternatives to Ariane Etudes? ProContact, Nosycom and SedEx are contact centres based in Madagascar. To bring in a dedicated team member, MaaSil offers consultants based in Madagascar, with published rates of €55 to €250 excl. VAT per day.

Methodology and sources

This article was written by MaaSil Inc, which offers comparable services, using public information consulted on 15 October 2026. Offers and prices may change. Spotted a mistake? Write to us via our contact page.

• Ariane Etudes — Vision

• Ariane Etudes — Études marketing

• Ariane Etudes — Moyens

• Ariane Etudes — Qualité

• Ariane Etudes — Références

• Ariane Etudes — Mentions légales

• Societe.com — Ariane Etudes company profile

• Ariane études on LinkedIn

• En-Contact — article of 18 June 2024

• ProContact — official website