Smartelia: reviews, pricing, services and alternatives (2026)

Article published by MaaSil Inc, a company in the same sector. Public information checked on 15 October 2026; sources at the end of the article.

Smartelia is a Belgian outsourcing company, founded in 2012, whose production teams work in Antananarivo, Madagascar. It offers back-office, customer service, B2B prospecting and digital marketing. This article gathers what can be verified today: legal entities, services, pricing and contract terms, team organisation and public reviews. It then lists the questions to ask before signing, and presents alternatives, including MaaSil, the publisher of this article.

Smartelia at a glance

Who is Smartelia?

Two legal entities

The name Smartelia covers two companies. The Belgian company SMARTELIA is registered under number 0501.581.555 in the Belgian Crossroads Bank for Enterprises (BCE). The register shows it as active, in a "normal situation" since 27 November 2012, with its head office at 25 boulevard du Souverain in Watermael-Boitsfort since July 2023. Its activity falls under office administrative services.

SMARTELIA FRANCE is a Paris-based SARL (limited liability company) founded in February 2017, registered under the French company registration number (SIREN) 828273334. According to the French State's Annuaire des entreprises, it posted revenue of €798,403 and net profit of €106,855 in 2021, the only financial year published. The accounts of the Belgian company could not be found in open access. The general terms of sale also name Smartelia Madagascar SARL as a data sub-processor in Antananarivo.

A member of the Virtuology group

According to the Virtuology group, a Brussels-based collective of agencies founded in 2012, Smartelia belongs to its "Agile Operations Offshoring" division. The group presents Smartelia's director as its co-founder and CEO; the manager of the French entity sits on Virtuology's board of directors.

The figures shown by Smartelia

The figures on the website vary from page to page. The home page states "+530 clients", one heading mentions "537 companies", and the "About" page states "+450 clients". Seniority is presented sometimes as "more than 10 years", sometimes as "more than 14 years". The announced satisfaction rate is 93% or "above 90%". No independent source confirms these figures; the most reliable data point remains the Belgian register, which dates the start of activity to late 2012.

What services does Smartelia offer?

Smartelia describes an offer that brings all its outsourced services together "in a single point of contact". It is split into four offers.

Operations Partner: back-office and assistance

The Operations Partner page covers administrative management, back-office and data processing: file sorting, data entry, database enrichment. It includes image annotation for machine learning, checked according to Smartelia by "senior controllers". Smartelia also offers versatile assistants: administrative, sales, recruitment, human resources or property management.

Customer Care: omnichannel customer service

The Customer Care page describes customer service by chat, email, phone and social media, with regular reports. Smartelia says it uses artificial intelligence to speed up replies and automate simple requests. The announced languages are French and English, spoken and written; other languages are offered "in writing only".

Digital Sales: B2B prospecting

The Digital Sales offer outsources business-to-business prospecting: lead generation, appointment setting, email and phone prospecting, CRM (customer relationship management software) administration and sales copywriting. It targets France and the Benelux, notably B2B software publishers, with a dedicated team. The page states: "We have an obligation of means, not of results".

Digital marketing

The fourth offer covers search engine optimisation (SEO), content writing, advertising campaigns on Google, Facebook and LinkedIn, and social media. It is also offered to agencies on a white-label basis, that is, under the name of the client agency.

Announced start-up

Smartelia describes a four-step approach: needs audit, onboarding, cruising phase, regular reviews. The announced start is less than 72 hours after the needs are validated for Operations Partner, and 10 to 15 days for Digital Sales.

How much does Smartelia cost?

Smartelia does not publish any prices. The Operations Partner page states: "Our rates are 100% tailor-made, adapted to the volume and specifics of each project", with volume-based degressive billing. For Customer Care, a proposal is provided after a qualification meeting. A monthly cost therefore cannot be estimated without a quotation.

The general terms of sale, updated on 26 March 2025, do set out the framework:

• Billing: monthly, paid in advance for the standard offer.

• Term: monthly contract "unless explicitly agreed otherwise", then 3-month periods after the first anniversary.

• Termination: in writing, with a notice period of 3 full months (90 days).

• Indexation: prices indexed every year, by at least 2.5%.

• Start-up fees: invoiced at a negotiated price, with no published scale.

The trial period varies depending on the pages: 1 to 3 months for Customer Care, a first month for Digital Sales, a free test on a defined volume for Operations Partner. The general terms of sale do not mention it. They cap Smartelia's liability at 60% of the contract value over 12 months, excluding fraud or gross negligence, and designate Belgian law and the courts of Brussels.

Where do Smartelia's teams work?

Antananarivo, Paris and Brussels

Smartelia's production is located in Antananarivo, in the Behoririka district. The company also states it has sales offices in Paris and Brussels. The website gives sometimes 250 employees in total, sometimes "270 employees based in Antananarivo"; the LinkedIn page shows a range of 51 to 200 employees. No official source publishes the headcount, and the working arrangement (remote work or open-plan office) is not specified.

Service hours

The website presents the hours in three ways. The Customer Care page announces "24/7 availability on all your channels". The frequently asked questions mention hours from 7 a.m. to 7 p.m., 7 days a week, under conditions agreed in advance. The sales contact on WhatsApp is open Monday to Friday, from 7 a.m. to 4 p.m. The time zone is not specified.

Certifications and personal data

The Customer Care page mentions the ISO 27001 security standard and the GDPR (the European data protection regulation), with no certificate number or certification body. The website displays the B Corp logo: the Virtuology group states that "the group and several of its agencies" were certified in August 2026, but Smartelia's own certification could not be verified. According to its privacy policy, Smartelia uses sub-processors outside the European Union, covered by standard contractual clauses, without naming a hosting provider or a data protection officer.

What do reviews say about Smartelia?

No independent customer review was found. Smartelia has no Trustpilot page, and its Google listing could not be consulted. There is therefore no public average score. On the employee side, no profile was found on Glassdoor or Indeed.

The Testimonials page publishes 9 client testimonials, all positive and chosen by the company. Eight name their company, including UserTesting, Skipr and Immobilière Schmidt, in sectors ranging from investment banking to software and real estate. The recurring themes are delegating time-consuming tasks, the quality of the reports, responsiveness and the long-term relationship. The blog's case studies notably cover Mobilosoft and Programmads, which belong to the Virtuology group according to its website.

What are Smartelia's strengths?

• An established company: the Belgian company has been active since 2012, in a normal situation in the register, and the French entity was profitable in 2021.

• A single point of contact for back-office, customer service, prospecting and digital marketing.

• Published general terms that detail term, notice period, indexation and liability, which makes it possible to study them before the first meeting.

• Customer service in French and English, spoken and written, according to Smartelia.

• A start-up announced as fast and a white-label offer for agencies.

Points to check before choosing Smartelia

These questions stem from public information. They apply to any outsourcing provider and deserve a written answer before signing.

1. The real cost: what is the all-inclusive monthly price for the target volume, including start-up fees and the annual indexation of at least 2.5%?

2. The commitment: can a notice period shorter than 90 days be written into the contract, and what trial period applies?

3. The hours: which days, which time slots, which time zone and which languages are guaranteed for each channel?

4. ISO 27001: which body issued the certificate, for what scope, until what date, and which entity holds it?

5. Personal data: the contracting entity is Belgian and the data is processed in Madagascar. Does the provider supply the data processing agreement required by the GDPR, the hosting location and the list of sub-processors?

6. Liability: with compensation capped at 60% of the annual value, what professional liability insurance covers the service?

7. The assigned team: how many people will work on the account, and which client references can be contacted?

8. The results: the offer rests on an obligation of means. Which indicators will be tracked, and what does the contract provide if a target is not met?

Which companies is Smartelia suited to?

Based on its offer, Smartelia is aimed mainly at SMEs and B2B companies that want to buy a volume of tasks or contacts: data processing, image annotation, customer service in French and English, or prospecting in France and the Benelux. Agencies that resell digital marketing on a white-label basis are also among its targets.

A company that wants to know a budget before any contact, that is looking for a commitment without three months' notice or that requires a verifiable security certificate will need to ask the questions above. These points can be negotiated and verified before signing.

What are the alternatives to Smartelia?

The descriptions below reflect each company's public statements.

isahit

isahit presents itself as a B Corp certified company that provides a "managed" workforce of human annotators to train and validate artificial intelligence systems. It is a lead when the main need is data annotation.

Outsourcia

Outsourcia describes itself as an operator "specialising in outsourced customer relationship management", founded in 2003. According to a 2016 press article, the group took a majority stake in SCEMI SA, an outsourcing company based in Madagascar that then had nearly 700 employees.

MaaSil Inc

MaaSil Inc, the publisher of this article, is a Paris-based company that operates on an employer-of-record basis, that is, by placing consultants at clients' disposal (a model close to an Employer of Record). Its consultants work in Madagascar and are, according to MaaSil, 100% integrated into the client's teams, with the same tools and daily exchanges. MaaSil handles recruitment, the contract, payroll and HR follow-up; the client manages the assignments.

MaaSil publishes its pricing: €55 to €100 excl. VAT per day for general profiles, or about €1,150 excl. VAT per month, and €120 to €250 excl. VAT per day for senior developers. On its Why us page, MaaSil states more than 100 consultants, more than 40 clients and an average assignment length of 3.5 years.

MaaSil suits French-speaking SMEs, start-ups and mid-sized companies that want to bring in dedicated staff in support functions, back-office or IT. It is less suitable for high-volume call centres open 24 hours a day in several languages, for very short projects and for needs that must remain in France. For a volume of tasks or calls, a provider such as Smartelia follows a different logic.See also our guide to choosing an outsourcing company.

Comparison table

FAQ: frequently asked questions about Smartelia

Who is Smartelia? Smartelia is a Belgian outsourcing company, active since 2012, with a sister company in France, SMARTELIA FRANCE, founded in 2017. Its production teams work in Antananarivo, Madagascar. The Brussels-based Virtuology group presents it as one of its agencies.

Does Smartelia publish its prices? No. Smartelia says its rates are "100% tailor-made" and degressive depending on volume. According to its general terms of sale, billing is monthly and prices are indexed every year by at least 2.5%.

What are the reviews of Smartelia? No independent customer review was found as of 15 October 2026: no Trustpilot page, and no Glassdoor or Indeed profile. The only public feedback is the 9 positive testimonials published by Smartelia on its website.

How many people work at Smartelia in Madagascar? No official source publishes the headcount. Smartelia's website gives sometimes 250 employees in total, sometimes 270 in Antananarivo, and its LinkedIn page shows a range of 51 to 200 employees.

What commitment and notice period does Smartelia require? According to Smartelia's general terms of sale, the contract is monthly unless otherwise agreed, then renewed in 3-month periods after one year. Termination is in writing with 90 days' notice.

Does Smartelia offer a 24-hour service? Smartelia's Customer Care page announces 24/7 availability, while its frequently asked questions mention hours from 7 a.m. to 7 p.m., 7 days a week, under conditions agreed in advance. It is worth having the covered time slots specified in the contract.

Methodology and sources

This article was written by MaaSil Inc, which offers comparable services, from public information consulted on 15 October 2026. Offers and prices may change. Spotted a mistake? Write to us via our contact page.

• Smartelia official website

• Smartelia: Operations Partner offer

• Smartelia: Customer Care offer

• Smartelia: general terms of sale

• Smartelia: client testimonials

• Belgian Crossroads Bank for Enterprises: SMARTELIA record

• Annuaire des entreprises: SMARTELIA FRANCE

• Virtuology group