Cuure case study: customer support in 5 languages, 7 days a week

Since 2020, to support its European growth, Cuure has relied on two MaaSil consultants based in Madagascar. Initially dedicated to multilingual customer service, they now also run webmarketing and content creation projects.

Cuure, personalized health at a European scale

Founded in 2019, Cuure designs personalized food supplements, backed by a recommendation quiz and a tracking app. The brand serves customers in France, Germany, Italy, Spain and beyond, with websites in five languages.

The challenge: multilingual support able to grow with the company

Cuure was looking for customer support able to handle multiple languages fluently. The challenge wasn't just finding multilingual profiles, but committed talent capable of growing at the same pace as the company.

The solution: 2 multilingual consultants, working extended hours

Thanks to the fully dedicated staffing model, MaaSil recruited two dedicated consultants, who work with the client's tools and processes:

• 5 languages: French, English, Spanish, Italian and German;
• weekdays from 8am to 9pm, a 13-hour daily coverage window;
• asynchronous coverage on weekends, to handle requests without any service interruption.

The setup adapts precisely to Cuure's needs, not the other way around.

The results: from customer service to webmarketing

• 2 profiles who have grown in their roles, retained over the long term.
• 5 languages covered by the same team.
• Service 7 days a week, live during the week and asynchronous on weekends.
• Skills growth: initially dedicated to customer service, the consultants now run strategic webmarketing and content creation projects.
• Controlled costs: across our clients, the cost of employment is divided by an average of 2.5 to 3.