Dailymotion case study: a dedicated senior iOS developer since 2022

Facing high turnover among junior profiles, Dailymotion chose a dedicated senior iOS developer from MaaSil, based in Madagascar. Since 2022, the same consultant has been evolving its mobile applications.

Dailymotion, a very high-traffic video platform

Dailymotion develops consumer mobile applications used by millions of people, where performance, smoothness and stability are critical.

The challenge: a saturated tech hiring market and costly turnover

Dailymotion was facing a shortage of local talent. Junior profiles often stayed for just a year, which meant a considerable loss of time on recruitment and management, for limited results. Despite initial concerns about remote work, a lasting solution was needed, one that guaranteed technical expertise without the volatility of freelancing.

The solution: a senior developer integrated into the team

After a rigorous onboarding process, MaaSil placed a senior iOS mobile developer, 100% integrated: internal email address, attendance at daily meetings, and work with Dailymotion's tools and processes. His work meets the same standards Dailymotion requires of its iOS engineers:

• developing features in Swift / SwiftUI (and UIKit), using Xcode;
• continuously optimizing app performance and stability;
• App Store release cycle;
• close collaboration with the Product, Design, QA, Android and Backend teams.

He uses AI on a daily basis to speed up development and testing.

Why a dedicated senior profile rather than a local junior

Every time a junior left, the team had to start over: recruiting, training, and passing on product context. A dedicated senior consultant reverses this logic: he builds up knowledge of the application and its code, and becomes more autonomous over the years. The sourcing process, taking around a month and a half, targets exactly this type of profile. Dailymotion keeps day-to-day technical direction, while MaaSil manages recruitment, administration and follow-up.

The results

• Since 2022: a lasting collaboration with the same consultant, ending the recruit-and-leave cycle of juniors.
• Stable senior expertise, building on deep product knowledge.
• 100% integrated into the tech team.
• Controlled costs: across our clients, the cost of employment is divided by an average of 2.5 to 3.